Financial News Headlines

Publicis entering the final phase of its negotiations to buy a share in the Brazilian advertising agency Talent, number one in his country, the Financial Times reported Thursday.

The agreement, in the form of a joint venture that could be finalized in early September, adds value to Talent approximately 200 million dollars (157 million euros).

WPP, the world of advertising sales, considered investing in talent but should present no cons-offer, the FT added.

The agreement would give Publicis, world number three, access to the 200 employees of talent and clients including Sony and Santander.

Publicis could not be reached immediately.

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