Sign that the subject is growing, studying the Assembly on Thursday a resolution to develop the "Made in France". Almost all candidates are trying to ride the wave of re-industrialization and the premium Franco-French. Decryption. The show of the Patrouille de France at the 24 Hours of Le Mans June 11, 2011.
The "Produce French" was on a roll. Not with consumers who are now unable to say whether the product they buy is French. But with the presidential candidates, who feel that the niche is a carrier in France suffering from deindustrialization and offshoring. In April the presidential campaign will be "made in France" or will not … as evidenced by programs across the political spectrum.
"Label France" to François Bayrou, "social VAT" which does not say his name to Nicolas Sarkozy, or "green tax" European borders for Francis Holland, no shortage of ideas to revive the power of the large French industry. Sign that the subject is back, the National Assembly must still vote on Thursday a resolution of the UMP group to develop the made in France. "We can not accept a plate made in China with a French grip is marked Made in France", said Christian Estrosi, the former minister of industry, which requires that only products with more than 55% French-made can be labeled lights
To observers, the subject is particularly appropriate at this time of crisis. "The produce in France reflects a strong concern in France," said Brice Teinturier including Ipsos. Marine Le Pen has understood, she makes out of Europe and the imposition of border taxes, one of the central axes of the program.
According to the Ipsos polling institute, the thrust of François Bayrou in the polls would also be put on the account of his industrial chauvinism. "In the collective imagination, very hard on this issue, a great nation is a developed country, the rank of France in the world is partly linked to this," said Jerome Fourquet of the FIFG, author of a note on the French and deindustrialization.
The evidence in recent weeks with business Seafrance, Lejaby and Petroplus, who met an important echo in public opinion. And immediately rushed to the bedside of candidates employed in trouble … In late January, during his televised speech, Nicolas Sarkozy assured that it "would not drop the" factory of Lejaby Yssingeaux. Mission accomplished on Wednesday, with the guarantee of a Franco-French buyer, supplier of LVMH. In December Francois Hollande was going to visit the factory Eolane coming to repatriate the production of digital tablets of Taiwan in France. Examples of many that reveal a certain state of mind. When France finally announced this week that it had "almost" sold its Rafale to India is the patriotism of all the French that seemed to vibrate at the same time.
Now the candidates are fighting over who introduced the theme in the campaign. François Bayrou claims to be the first to have spoken, but the UMP to dispute the paternity of the concept in 2009, Yves Jégo was commissioned by Nicolas Sarkozy to write a report on the "Brand France". However all are cautious to ride the wave red white blue. They probably fear of being accused of being anti-European and playing the withdrawal. Recently, Pascal Lamy, the WTO chief warned states against the return of protectionism in times of crisis. And each G20 member states undertake to protect no matter what free trade.
Remains how far will the candidates in their promotion of "industrial patriotism" as described Francois Hollande. "Stay there be in the scoop and the incantatory speech or do we put the hands dirty?", Says Jérôme Fourquet. "The risk is that these ideas are only recovered by the political extremes, and they definitely go out of public debate," laments Stamberger Benjamin Masse, co-author of "Inevitable protectionism," and journalist for L'Express.
Ultimately, everything may depend of the evolution of the candidates in the polls. If Jean-Luc Mélenchon with his "European protectionism" were to make a breakthrough surprise, this could change all that …