Archive for the ‘marketing’ Category

French produce, a theme that goes

February 2, 2012 - 9:35 pm Comments Off

Sign that the subject is growing, studying the Assembly on Thursday a resolution to develop the "Made in France". Almost all candidates are trying to ride the wave of re-industrialization and the premium Franco-French. Decryption. The show of the Patrouille de France at the 24 Hours of Le Mans June 11, 2011.

The "Produce French" was on a roll. Not with consumers who are now unable to say whether the product they buy is French. But with the presidential candidates, who feel that the niche is a carrier in France suffering from deindustrialization and offshoring. In April the presidential campaign will be "made in France" or will not … as evidenced by programs across the political spectrum.  

"Label France" to François Bayrou, "social VAT" which does not say his name to Nicolas Sarkozy, or "green tax" European borders for Francis Holland, no shortage of ideas to revive the power of the large French industry. Sign that the subject is back, the National Assembly must still vote on Thursday a resolution of the UMP group to develop the made in France. "We can not accept a plate made in China with a French grip is marked Made in France", said Christian Estrosi, the former minister of industry, which requires that only products with more than 55% French-made can be labeled lights

To observers, the subject is particularly appropriate at this time of crisis. "The produce in France reflects a strong concern in France," said Brice Teinturier including Ipsos. Marine Le Pen has understood, she makes out of Europe and the imposition of border taxes, one of the central axes of the program.

According to the Ipsos polling institute, the thrust of François Bayrou in the polls would also be put on the account of his industrial chauvinism. "In the collective imagination, very hard on this issue, a great nation is a developed country, the rank of France in the world is partly linked to this," said Jerome Fourquet of the FIFG, author of a note on the French and deindustrialization.

The evidence in recent weeks with business Seafrance, Lejaby and Petroplus, who met an important echo in public opinion. And immediately rushed to the bedside of candidates employed in trouble … In late January, during his televised speech, Nicolas Sarkozy assured that it "would not drop the" factory of Lejaby Yssingeaux. Mission accomplished on Wednesday, with the guarantee of a Franco-French buyer, supplier of LVMH. In December Francois Hollande was going to visit the factory Eolane coming to repatriate the production of digital tablets of Taiwan in France. Examples of many that reveal a certain state of mind. When France finally announced this week that it had "almost" sold its Rafale to India is the patriotism of all the French that seemed to vibrate at the same time.

Now the candidates are fighting over who introduced the theme in the campaign. François Bayrou claims to be the first to have spoken, but the UMP to dispute the paternity of the concept in 2009, Yves Jégo was commissioned by Nicolas Sarkozy to write a report on the "Brand France". However all are cautious to ride the wave red white blue. They probably fear of being accused of being anti-European and playing the withdrawal. Recently, Pascal Lamy, the WTO chief warned states against the return of protectionism in times of crisis. And each G20 member states undertake to protect no matter what free trade.

Remains how far will the candidates in their promotion of "industrial patriotism" as described Francois Hollande. "Stay there be in the scoop and the incantatory speech or do we put the hands dirty?", Says Jérôme Fourquet. "The risk is that these ideas are only recovered by the political extremes, and they definitely go out of public debate," laments Stamberger Benjamin Masse, co-author of "Inevitable protectionism," and journalist for L'Express.

Ultimately, everything may depend of the evolution of the candidates in the polls. If Jean-Luc Mélenchon with his "European protectionism" were to make a breakthrough surprise, this could change all that …

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The French do not want the increase in VAT

February 1, 2012 - 9:55 am Comments Off

OpinionWay poll for Le Figaro and LCI, 57% of French people say they are against an increase in VAT. Other measures announced by Nicolas Sarkozy are they rather welcome. The standard VAT rate will increase on 1 October from 19.6% to 21.2% to compensate for 13 billion euros of lower employer contributions, announced Sunday, January 29 Nicolas Sarkozy a majority of French (57%) are against an increase in VAT in return for lower social security contributions, but approves other measures announced Sunday night by President Nicolas Sarkozy, according to a survey OpinionWay-Fiducial for Le Figaro and LCI released Tuesday soir.28% of respondents are "totally opposed" to "lower burdens on wages and, in turn, the increase in VAT by 1.6" and 29% are "somewhat opposed" .42% in however, support this measure (15% "quite" 27% "fairly positive"). 1% is silent pas.La proposal of the Head of State VAT increase is accompanied by a decrease in payroll taxes. The requirement for companies with more than 250 employees have at least 5% of young people in training is approved at 90%, creating a tax on financial transactions to 77%. 65% approve of "the possibility for social partners to negotiate agreements within each enterprise to define, for example working time of employees," 53% "higher than 30% of construction rights on any ground." For Moreover, Nicolas Sarkozy is preferred to Francois Hollande for "lead France" (39% against 32%, 28% said "neither"), "reduce the debt of France" (35% against 27%, "no of the two "37%)," reform France "(34% against 30%," neither "to 35%)," to get France out of the crisis "(31% against 26%," neither "42%). The socialist candidate prevails over the incumbent president when it comes to" bring the French "(38% against 18%" neither "to 43%). Study conducted on 30 and 31 January with a sample of 1097 people representative of the French population aged 18 and older, interviewed online and constituted under the quota method.

November 29, 2011 - 9:35 pm Comments Off

The French Building Federation says the crisis and the austerity measures will be expensive jobs. Last year, the sector had created 9000, after losing 20,000 in 2010. Volume, the activity is expected to fall 1.9% in 2012, after increasing 1.2% in 2011 and fell 3.8% in 2010.

The construction sector is expected to lose 35,000 jobs in 2012 due to financial crisis and austerity, who "broke" the upturn in the sector in 2011, said Tuesday the French Federation of the building FFB. In 2011, the sector had the opposite created 9,000 jobs, after losing 20,000 in 2010, including acting."The crisis of public debt in euro area and fiscal adjustment policies have shattered the movement of bringing economic recovery and still bears a few months, the quantitative improvement of our markets," said the president of the FFB, Didier Ridoret at a press conference.

Volume, the activity is expected to fall 1.9% in 2012, after increasing 1.2% in 2011 and fell 3.8% in 2010, said Didier Ridoret. It is expected to decline in all areas, with a 2.8% decline in new housing, 1% in the nine non-residential housing, and 1.7% improvement in maintenance. While in 2008 and 2009 the use of the building had been "preserved", "dyke will drop" in 2012 with a script "close to that of year 1990, which will permanently affect the production system," warned the FFB.

November 10, 2011 - 8:55 am Comments Off

The main European stock markets have returned to equilibrium in mid-session, while Milan and Athens rose more sharply and a rally promises to Wall Street, in the hope that Italy and Greece are quickly new governments and implement the necessary reforms.

The CAC 40 index yielded 0.08% at 3072.60 points around 24:15, after having started losing more than 2%, while the Euro Stoxx 50 took 0.19% and Milan fell by 0.48%.

As part of its Treasury bill auction, Italy has sold five billion euros in vouchers to 12 months, with a yield of 6.09%, its highest level since September 1997, against 3.57% in its previous auction which took place October 11.

Unemployment in Germany continued to decline

November 2, 2011 - 8:55 am Comments Off

The number of unemployed Germans reached a new record low in October, to 6.5% of the workforce. It increases in numbers against the seasonally adjusted. An employment agency in Berlin

Unemployment has posted a new recession in Germany, in October, on a gross basis, to 6.5% of the workforce. But increased in numbers seasonally adjusted (SA), beating expectations, said Wednesday the Employment Agency. Economists polled by Dow Jones Newswires had forecast a further decline in numbers CVS, the most widely followed by economists as more representative. Overall, however, "the positive developments on the labor market continued," commented the President of the Employment Agency Frank-Juergen Weise.

October 31, 2011 - 10:40 am Comments Off

Values ​​to follow on Monday in the Paris Bourse, where the index was down 2% to 12.45, a victim of profit taking while waiting for details of the Europe Agreement concluded last week before the G20 in Cannes Thursday and Friday:

* GDF SUEZ losing 3.3%. Belgian political parties, who are negotiating the formation of a new government, have agreed to close Sunday on condition the two nuclear power plants still operating in the country. AREVA also lost 3.8%.

EDF indirectly affected by the decision of the holdings of rights "draw" directly on 8% of the capacity of central Belgium, and indirectly through its Belgian subsidiary SPE rights over 7%, loses 1.7% .The title had sold more than 5% Friday.

* Bank stocks weigh on the coast, especially hurt by profit taking in a climate of uncertainty about the implementation of the plan to resolve the crisis of sovereign debt in the euro area, as shown in the voltage levels Italian government bonds.

BNP Paribas lost 6.7%, 6.5% Societe Generale, Credit Agricole and Natixis 6.4% 5%. The European index yields 3.3%, one of the biggest declines sector with commodities (-3.4%).

* The CYCLIC are also victims of profit-taking, exacerbated by concerns over growth. ALSTOM lost 3.6% and 3.2% MICHELIN 53.930 euros, while Goldman Sachs cut its price target from 78 to 70 euros, while remaining "neutral" on value.

Wall Street declines, hurt by Europe and the results

October 25, 2011 - 6:35 pm Comments Off

The NYSE has closed lower Tuesday due to disappointing company results and tried not bode well for the health of the U.S. economy, while the uncertainty surrounding the euro zone has amplified the trend.

The Dow Jones finished down 1.74% or 207.00 points to 11,706.62, while the S & P 500 ended on a down 2.0%, or 25.14 points, to 1229.05.

The Nasdaq composite, for his part yielded 2.26% (61.02 points) to 2,638.42.

The meeting of finance ministers from the euro area scheduled for Wednesday was canceled, but the leaders of the European Union still plan to meet the same day summit, as expected.

"Everyone thought that with the meeting and the summit, the European problem was more or less settled, but the announcement of the cancellation has created a very negative feeling about the chances of a resolution in the short term," commented Steven Neimeth of SunAmerica Asset Management.

On the corporate side, the diverse group was disappointed by 3M reported results below expectations in the third quarter and lowering its forecast throughout the year.

The title sold 6.25% to 77.04 dollars.

The UPS Logistics Group has meanwhile declined by 2.14% to 69.35 dollars after the Director General indicated that predict the U.S. economy continue to grow slowly.UPS, however, reported an increase in profits.

Netflix suffered a spectacular fall from 34.9% to 77.37 dollars after announcing a loss of subscribers higher than expected.

Spain postponed the privatization of its two major airports

October 13, 2011 - 10:35 pm Comments Off

The Spanish government said Thursday the postponement of the privatization of two major airports of the country, candidates clashing with the acquisition financing difficulties, a decision that deprives the state of several billion euros in revenues in the crisis debt.

The Department of Public Works said that the operation was postponed for three months, after the parliamentary elections of 20 November, which could, according to polls, give power to the Popular Party (PP) today in the opposition.

But the PP is opposed to the sale of the airport and accused the Socialist government of Jose Luis Rodriguez Zapatero to have rushed into a hasty operation by selling the assets of choice at bargain prices in a financial context lackluster.

Last month, the government had already put a stop to the proposed IPO of the National Lottery on the grounds of market conditions.

Banking sources have said that private investors were reluctant to engage in these privatizations few weeks of the election.

Seven groups of investors had expressed interest in the operation, the government hoped to five billion euros.They included, alone or combined funds, the German airport operator Fraport and Spanish groups Ferrovial and Acciona Infrastructure.

TOO EXPENSIVE, THE WRONG TIME

The government demanded too high a price for the Madrid Barajas airport and El Prat in Barcelona, ​​said sources close to the discussions.

"The schedule would not allow privatization to complete just before the elections.But there was also a big difference in price compared to what the government called for the two airports, including Barajas, "said a senior bank in Madrid.

"For example, two funds that had joined the Spanish group Ferrovial Infrastructure sought a return on investment of 12-15%, while Barajas did not offer more than 10%," he added.

An American manager explained his part that "banks may have had the last word on this issue because it is they who will finance the transaction."

Most candidates have financed the operation with 20 to 30% of equity from the balance of the loan, he added.

"Given the pressure on Spanish banks by higher funding costs and rising ratios of their loans / deposits, they increasingly tend to cut back on corporate financing right now," continued the manager .

A vote on the EFSF by Friday in the Slovak Parliament

October 12, 2011 - 12:35 pm Comments Off

Three parties of the government resigned Slovak and the main opposition party have agreed to support a strengthening of the European Financial Stability Fund (EFSF), TA3 television reported Wednesday.

The leaders of three of the four parties in the coalition government had met earlier with Robert Fico, the opposition party Smer, following the rejection by members of the text EFSF reform and the resignation of the government was liable to the vote.

A new vote in Parliament to be held by no later than Friday, said Robert Fico.

The government accepted the holding of early elections in March 2012 and will remain in the opposition Smer thus far, he added.

Slovakia is the last member state of the euro area has not ratified the plan, which strengthens the powers of the EFSF to fight against the debt crisis. Ratification by each of the 17 member countries is required for its entry into force.

A spokesman of the majority party SDKU had previously indicated that a second vote in Parliament could take place as early as Thursday if an agreement was reached with Smer.

CMA CGM is considering an order for $ 2 billion in China

October 7, 2011 - 4:35 am Comments Off

The French CMA CGM, the world number three container shipping, is considering moving to two billion dollars of orders at Chinese shipyards, where it is easier to obtain bank loans in Europe, the newspaper reported Friday Chinese Ta Kung Pao.

CMA CGM is in discussions with two major Chinese shipyards, State Shipbuilding (CSSC) and China Shipbuilding Industry (CSIC) in order to build 20 container ships with a capacity of 9,000 to 10,000 twenty-foot equivalent units (TEUs) the newspaper said, citing industry sources.

Bank of China's import-export plans to grant a loan to CMA CGM, Ta Kung Pao said.

The French group plans to commission the first five ships, with an option on the following fifteen, and have them built in Shanghai and Dalian for delivery from 2013.

CMA CGM, which was not immediately available to respond to this information, turned to Chinese shipyards after having been refused by those of South Korea, said one of the sources of the newspaper Chinese.

China's policy of supporting exports of electrical equipment and machinery, the products of the shipyards in competition with those of South Korea the world leader.

Groups of sea freight are penalized by an oversupply and high fuel costs in a context of fear for the world economy.

Due to the debt crisis in Europe, many banks are now refusing to finance continent this highly cyclical and impacted by the erosion of the price of transport.